NEW PRODUCT DEVELOPMENT
Great brands start with great liquids - but getting from a brief to a scalable, compliant, commercially viable recipe is where most founders hit roadblocks. At Spiritbridge, our NPD team manages the full journey: liquid development, packaging, costings, trials, and production. Whether you’re launching a new spirit, extending your range, or moving into RTDs, we turn ideas into shelf-ready products with precision and pace.
WHAT WE DO
Brief & Concept Development
Align new products with your brand DNA and commercial goals.
Benchmark against competitor sets to define flavour profile, quality, and price positioning.
Liquid Development
Collaborate with leading flavour houses and distillers to create tailored formulations.
Multiple sampling rounds (up to 4 optimisation cycles as standard) to refine taste, aroma, and mouthfeel.
Manage bench samples, pilot batches, and sensory testing until the liquid meets your exact brief.
Packaging & Format
Bottle, can, or RTD - we help you choose the right format and source packaging that balances creativity, compliance, and cost.
Coordinate artwork, label regulations, and pack testing.
Costings & Risk Assessment
Early-stage COGS modelling to keep margins in line with your targets.
Identify cost risks (e.g. volatile ingredients, high-MOQ components) and build mitigation plans.
Trials & Scale-Up
Oversee production trials at partner sites.
Ensure recipes and packaging translate seamlessly from lab to line.
Manage raw material supply, just-in-time logistics, and production schedules.
Launch & Beyond
Regulatory checks (label approval, duty/EPR, shelf-life testing).
Ongoing support for future runs, reformulations, and brand extensions.
MEET THE TEAM
WHY IT MATTERS
Avoid the classic founder trap: under-costed liquids or packaging delays that sink launches.
Hit market faster - Spiritbridge clients have gone from liquid brief to commercial launch in 17 weeks.
Ensure quality at scale - our process means the product in your customer’s glass tastes as good as the first sample.
Protect your margins - our COGS reviews have delivered double-digit savings for clients before launch.
Expertise, Distilled
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